The stereotyped meaning of philosophy is deciphering the truth. But the reality is a far-cry from its traditional meaning as human behaviour is driven by emotions and psycho-pathological traits and various other cognitive factors.

Logical forms and patterns are incapable of encompassing the intricacy of people and situations. Forms and distinctions cannot even define what forms and distinctions are. They are not clear about what clarity is; they cannot define definition. No concept conceptualizes well how concepts work, or patterns, rules, or forms. But it is a great error to denigrate precise patterns or to say that they don't work.

Philosophy is ambiguous and logical at the same time. The effective reason behind this ambiguity is its varied process of articulation.

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Content Credits:- Rusha Bhattacharya

Marlow's hierarchy says your needs should be fulfilled in a sequence. At times, in the ordeal of achieving high rated success and fame, we tend to destroy both our personal and social life. Randi Zuckerberg – the sibling of Facebook’s founder – says that one can pick only three things out of work, sleep, family, friends and fitness. It is important to know what really matters to you and to prioritise it. So define the parameters of success in each area you choose and consciously distribute time among multiple goals.

Some major causes of imbalances are

1. Societal expectations

Society sets unrealistic targets for us, which causes unnecessary stress. As a result, you might experience distress on getting average marks in an exam, not earning enough or failing to fulfi l family obligations. To avoid this, learn to distinguish between social conditioning and your priorities.

2. Extreme ambition

Single-minded ambition regarding work comes from internal triggers or from a need for social recognition and success. However, it inevitably leads to hiding failures, avoiding people and ultimately becoming cynical and unhappy. Substitute it with moderated ambition aimed at achieving multiple parallel work and life goals.

3. Desperate for perfection

Social media platforms like Instagram and Facebook show us a false image of the glamorous lives that other people lead. Their lives seem full of impeccable fashion, family, friends, food and fun. If you are seeking total perfection in any area of life, know that it takes time away from other things, leading to greater imbalance and unhappiness.

4. Denied depression

Depression and burnout are socially unacceptable weaknesses. As a result of this taboo, these issues are ignored and rarely shared with others. This leads to rapid deterioration without any attempt to address the causes. Recognise them as mental ailments in both yourself and loved ones, and seek therapy or make lifestyle changes as needed.

5. One size fits all

In a crowded and competitive world, uniform rules are applied to everyone for the sake of 'fairness'. In schools everyone studies all subjects at the same pace. Fixed policies at work leave little room for you to control your life. Try to choose a career and employers that fit your life, not someone else’s.

Content Credits:- Rusha Bhattacharya

Human Resources Outsourcing is now an ever-growing and ever-improvising strategic revolution in the world of management and technology. HRO refers to the process where an external supplier manages HR activities, such as payroll administration or recruitment, or perhaps the whole human resources function. If you are in any way associated with it, you will notice how these mighty organisations have leveraged the judicious mix of technology with commerce.

HR is nothing but the sheer product of three elements  - time, money and quality. With the growing number of both small and large scale business companies, the magnitude of outsourcing different degrees of corporate tasks had increased to a great extent. HRO is no doubt a way out to attain expert candidates without hiring additional personnel or investing in HR systems at high costs but when it comes to larger companies,  compliance with expertise can prove to be very risky which is thoroughly absorbed by outsourcing services, thereby reducing multi-faced burdens.

According to the Global Reports of The Society of Human Resource Management, 26% of companies outsource to save money. When an external provider’s fees are lower that what it costs for the company to do an HR function internally and 23% of companies outsource to pay attention  on strategy as it shifts their attention from the time-consuming activity of selecting candidates and enables them to focus more on core-business activities.

With today’s emphasis on company culture and loyalty, the role of human resources management  has become increasingly important for a business’s future which is seen to have articulated the constant requirement of Human Resource Outsourcing Services in imparting to a company's brand name.

Content Credits:- Rusha Bhattacharya

Entrepreneurship is an adventure; there’s the excitement of breaking new grounds but there’s also the uncertainty of what you’ll find around the bend. Think an explorer with necessary resources a dhow, a compass, a map, food supplies and if lucky a companion. 


Sometime like Christopher Columbus you’ll sail out in search for West Indies but find yourself in America. Like Dr. David living stone you’ll set out to discover the source of River Zambezi but end up at Victoria Falls with a handful of converts. Like Stanley Morton you’ll go in search of a story to find David Livingstone carrying a few guns to scare off wild animals but end up in a bloody war with native tribes. 

In entrepreneurship, Sometimes you win, sometimes you learn.


Content Credits:- Rusha Bhattacharya

Today, mobile marketing is much more than the trending fundamentals. It is about the direct shift to how we interact and implement the benefits of internet and the degree of its acceleration. If you are a part of a mobile brand, you will know that there's not even a millisecond to sit back and watch how things play out because that would be like a life imprisonment to customer loyalty. With growing needs and interests, its the altruistic duty of the companies to fulfill customer means and make their own ends meet.

Since the mobile revolution began around 2000, significant changes and improvements have been made every single year, and 2018 will be no different.

Mobile video marketing grew significantly in 2015, and will only continue to become more pervasive this year, putting the industry on track to reach $13 billion by 2020. Take Audi and AT&T, for example. Large players in the ad space are experimenting with vertically-displayed video, since, by default, that’s how we hold our mobile devices. The real clincher is, since they’ve started doing this, they’ve noticed an 80% increase in the number of ads watched to completion.

When apps were first developed, there was a sense of novelty about them. They were cool, new things that let you use your phone in ways that you’d never imagined a phone could be used.

But now that apps are so pervasive, and every company has one, that novelty is wearing off. Fast. In fact, you could say it’s already gone.

From a marketing and revenue-driving standpoint, this is something that smart marketers are already taking advantage of.

But the data behind exactly how well these geo-targeting push campaigns work is so impossible to ignore, that it’s undeniable we’ll see more of it in 2018. When 84% of millennial's are already acting on something, you know you can’t ignore it.

Take this example: it’s the weekend, you’re visiting a friend’s city, walking downtown, and your favorite travel app sends you a notification about all the great lunch deals going on in the area. You check your phone and see the small restaurant across the street, though tiny, has a 4.5-star rating and is offering a buy-one-get-one 50% off on all lunch plates. The photos of the food look delicious, and you are getting hungry. So who gets your lunch dollars? That tiny restaurant you otherwise wouldn’t have noticed.

In 2015, 60% of Internet usage in the U.S. was via a mobile device, and it doesn’t look like that trend is slowing down anytime soon.

Content Credits:- Rusha Bhattacharya

The advancement of AI in healthcare had reached its zenith , as deemed by all the women across the world when the Israeli invention of the Livia Device asserted  the perfect way out to reduce menstrual pain or better known as period cramps among women. Menstrual pain is that bedevil that can plague our daily life-cycle yet receives the lowest attention and taken in the least serious way. And therefore, one of the most overwhelming fact of this innovation is its discovery caused by an Israeli father-son duo which justifies the fact that our world is emerging not only as a  technical inventory but has also  simultaneously spread its wings in Socially-adherent  spheres.

According to its inventors, CEO Chen Nachum and his father, Dr. Zvi Nachum, the Livia device provides instant relief from cramps, and lasts up to 15 hours on a single charge, long after anti-pain pills have worn off. The device implements physiotherapy tech to block pain receptors through electrical pulses, based on the famous "Gate Control theory". Livia transmits a pulse that keeps the nerves “busy,” so that pain messages that should be accepted by nerve receptors and transmitted to the brain — which concludes if a woman is in pain are lost. Its small iPod Nano-sized square box is  clipped onto a belt or leaves in the patient's  pocket. Attached to the device are gel pads and two electrodes, which the woman places on areas where she feels the most pain. Once the pain occurs, the user switches on the Livia Device putting an end to the monstrous cramps.

According to Research, 50% of women tend to take a high number of pain-killers to get relieved from tedious period cramps which has severe side-effects on their body.  Hence, the drug-free pain-relieving method of this Israeli Livia Device is truly ground-breaking and has proven very much effective in several clinical research. One of its best features is that it can be used in workplaces, at home, at school and anywhere in public without any hustle or absurdity.

Top magazines like Cosmopolitan and Glamour have acclaimed the noteworthy advantages of Livia titling it as an off-switch to period cramps. Women around the world after its usage have asserted that with Livia, they can now have a comfortable menstrual period.

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Livia has funded at 548% on its IndieGogo campaign. The original request was for $50,000 — and the campaign still has a month to go. Hence it can be easily concluded that it received a phenomenal  success globally and has created a landmark in the history of medical  inventions implementing Artificial Intelligence. But the blatant truth is that it is yet to come in the developing countries like India. However, it is said that it will be available in India once it officially launches around the globe. Keeping in mind the huge population and downright Sex Ratio, the advent  of Livia Device in India is one of the most important aspects that she needs to fulfil.

Content Credits:- Rusha Bhattacharya

AI (artificial intelligence) is the simulation of human intelligence processes by machines, especially computer systems. These processes include learning (the acquisition of information and rules for using the information), reasoning (using the rules to reach approximate or definite conclusions) and self-correction. Particular applications of AI include expert systems, speech recognition and machine vision.  Well, this conventional definition doesn't make things clear to make ends meet. Artificial intelligence is nothing but the automated voices and messages that we receive while the implementation of digital devices. Siri is one of the latest among them. Recently, Amazon Alexa, the eminent AI device is making a buzz in the market. Also, robotic objects are a vital aspect of AI. 

Artificial intelligence helps us deal with the massive scaling up of communication that the internet has made possible and – gasp – actually help humans understand one another a little better. According to estimates, it is said that in the coming times, AI might lead to the demise of human race.

Although, the fear that machines will inevitably turn against their creators says more about us as humans than it does about AI.  It is believed by scientists that we have millions of years of evolution that has largely been about survival – the code contained in our brains is focused on making sure we get to see another day and on pass on our genes to the next generation.