With growing needs and interests, its the altruistic duty of the companies to fulfill customer means and make their own ends meet.

Today, mobile marketing is much more than the trending fundamentals. It is about the direct shift to how we interact and implement the benefits of internet and the degree of its acceleration. If you are a part of a mobile brand, you will know that there's not even a millisecond to sit back and watch how things play out because that would be like a life imprisonment to customer loyalty. With growing needs and interests, its the altruistic duty of the companies to fulfill customer means and make their own ends meet.

Since the mobile revolution began around 2000, significant changes and improvements have been made every single year, and 2018 will be no different.

Mobile video marketing grew significantly in 2015, and will only continue to become more pervasive this year, putting the industry on track to reach $13 billion by 2020. Take Audi and AT&T, for example. Large players in the ad space are experimenting with vertically-displayed video, since, by default, that’s how we hold our mobile devices. The real clincher is, since they’ve started doing this, they’ve noticed an 80% increase in the number of ads watched to completion.

When apps were first developed, there was a sense of novelty about them. They were cool, new things that let you use your phone in ways that you’d never imagined a phone could be used.

But now that apps are so pervasive, and every company has one, that novelty is wearing off. Fast. In fact, you could say it’s already gone.

From a marketing and revenue-driving standpoint, this is something that smart marketers are already taking advantage of.

But the data behind exactly how well these geo-targeting push campaigns work is so impossible to ignore, that it’s undeniable we’ll see more of it in 2018. When 84% of millennial's are already acting on something, you know you can’t ignore it.

Take this example: it’s the weekend, you’re visiting a friend’s city, walking downtown, and your favorite travel app sends you a notification about all the great lunch deals going on in the area. You check your phone and see the small restaurant across the street, though tiny, has a 4.5-star rating and is offering a buy-one-get-one 50% off on all lunch plates. The photos of the food look delicious, and you are getting hungry. So who gets your lunch dollars? That tiny restaurant you otherwise wouldn’t have noticed.

In 2015, 60% of Internet usage in the U.S. was via a mobile device, and it doesn’t look like that trend is slowing down anytime soon.

Content Credits:- Rusha Bhattacharya