Today, mobile marketing is much more than the trending fundamentals. It is about the direct shift to how we interact and implement the benefits of internet and the degree of its acceleration. If you are a part of a mobile brand, you will know that there's not even a millisecond to sit back and watch how things play out because that would be like a life imprisonment to customer loyalty. With growing needs and interests, its the altruistic duty of the companies to fulfill customer means and make their own ends meet.

Since the mobile revolution began around 2000, significant changes and improvements have been made every single year, and 2018 will be no different.

Mobile video marketing grew significantly in 2015, and will only continue to become more pervasive this year, putting the industry on track to reach $13 billion by 2020. Take Audi and AT&T, for example. Large players in the ad space are experimenting with vertically-displayed video, since, by default, that’s how we hold our mobile devices. The real clincher is, since they’ve started doing this, they’ve noticed an 80% increase in the number of ads watched to completion.

When apps were first developed, there was a sense of novelty about them. They were cool, new things that let you use your phone in ways that you’d never imagined a phone could be used.

But now that apps are so pervasive, and every company has one, that novelty is wearing off. Fast. In fact, you could say it’s already gone.

From a marketing and revenue-driving standpoint, this is something that smart marketers are already taking advantage of.

But the data behind exactly how well these geo-targeting push campaigns work is so impossible to ignore, that it’s undeniable we’ll see more of it in 2018. When 84% of millennial's are already acting on something, you know you can’t ignore it.

Take this example: it’s the weekend, you’re visiting a friend’s city, walking downtown, and your favorite travel app sends you a notification about all the great lunch deals going on in the area. You check your phone and see the small restaurant across the street, though tiny, has a 4.5-star rating and is offering a buy-one-get-one 50% off on all lunch plates. The photos of the food look delicious, and you are getting hungry. So who gets your lunch dollars? That tiny restaurant you otherwise wouldn’t have noticed.

In 2015, 60% of Internet usage in the U.S. was via a mobile device, and it doesn’t look like that trend is slowing down anytime soon.

Content Credits:- Rusha Bhattacharya

The word
‘cryptocurrency’ can conjure up an abstract idea of a complex system including  blockchain, bitcoins, altcoins and so on. But in reality, the basic working mechanism of cryptocurrency is simpler than most of our day-to-day life activities. Cryptocurrency is the latest buzz in the world and in the era of digitization, it has proved to one of the greatest financial milestones till date. It  is nothing but a medium of exchange that uses the radical technique of cryptography and math to secure its transactions. As opposed to the centralised electronic money and central banking system it works on the basis of decentralized control i.e. there is no intermediary present between the sender and the recipient,  they transfer funds directly. 

Cryptocurrencies are some database entries that cannot be changed by anyone without accomplishing certain specific conditions and therefore, this attribute evinces its highly-secured policy that is impossible to be breached by any agency.

via GIPHY

CRYPTO TRADING PROCESS

In the crypto trading process, all confirmed transactions since the beginning are stored in a public ledger. The identities of the coin owners are encrypted, and the system uses other cryptographic techniques to ensure the legitimacy of record keeping. When the transaction gets submitted to a public ledger and awaits confirmation. Wallets use an encrypted electronic signature when a transaction is made. The signature is an encrypted piece of data called a cryptographic signature and it provides a mathematical proof that the transaction came from the owner of the wallet. The confirmation process takes a bit of time (ten minutes for bitcoin) while “miners” mine. Mining confirms the transactions and adds them to the public ledger. 

MINING
Mining is open source so that anyone can confirm the transaction. The first “miner” to solve the puzzle adds a “block” of transactions to the ledger. The way in which transactions, blocks, and the public blockchain ledger work together ensure that no one individual can easily add or change a block at will. Once a block is added to the ledger, all correlating transactions are permanent, and they add a small transaction fee to the miner’s wallet (along with newly created coins). The mining process is what gives value to the coins and is known as a proof-of-work system. 

Cryptocurrencies are proved to be the fastest and safest mode of transactions due to its  pseudonymous, irreversible, decentralized and permission-less qualities.