Today, mobile marketing is much more than the trending fundamentals. It is about the direct shift to how we interact and implement the benefits of internet and the degree of its acceleration. If you are a part of a mobile brand, you will know that there's not even a millisecond to sit back and watch how things play out because that would be like a life imprisonment to customer loyalty. With growing needs and interests, its the altruistic duty of the companies to fulfill customer means and make their own ends meet.

Since the mobile revolution began around 2000, significant changes and improvements have been made every single year, and 2018 will be no different.

Mobile video marketing grew significantly in 2015, and will only continue to become more pervasive this year, putting the industry on track to reach $13 billion by 2020. Take Audi and AT&T, for example. Large players in the ad space are experimenting with vertically-displayed video, since, by default, that’s how we hold our mobile devices. The real clincher is, since they’ve started doing this, they’ve noticed an 80% increase in the number of ads watched to completion.

When apps were first developed, there was a sense of novelty about them. They were cool, new things that let you use your phone in ways that you’d never imagined a phone could be used.

But now that apps are so pervasive, and every company has one, that novelty is wearing off. Fast. In fact, you could say it’s already gone.

From a marketing and revenue-driving standpoint, this is something that smart marketers are already taking advantage of.

But the data behind exactly how well these geo-targeting push campaigns work is so impossible to ignore, that it’s undeniable we’ll see more of it in 2018. When 84% of millennial's are already acting on something, you know you can’t ignore it.

Take this example: it’s the weekend, you’re visiting a friend’s city, walking downtown, and your favorite travel app sends you a notification about all the great lunch deals going on in the area. You check your phone and see the small restaurant across the street, though tiny, has a 4.5-star rating and is offering a buy-one-get-one 50% off on all lunch plates. The photos of the food look delicious, and you are getting hungry. So who gets your lunch dollars? That tiny restaurant you otherwise wouldn’t have noticed.

In 2015, 60% of Internet usage in the U.S. was via a mobile device, and it doesn’t look like that trend is slowing down anytime soon.

Content Credits:- Rusha Bhattacharya

The advancement of AI in healthcare had reached its zenith , as deemed by all the women across the world when the Israeli invention of the Livia Device asserted  the perfect way out to reduce menstrual pain or better known as period cramps among women. Menstrual pain is that bedevil that can plague our daily life-cycle yet receives the lowest attention and taken in the least serious way. And therefore, one of the most overwhelming fact of this innovation is its discovery caused by an Israeli father-son duo which justifies the fact that our world is emerging not only as a  technical inventory but has also  simultaneously spread its wings in Socially-adherent  spheres.

According to its inventors, CEO Chen Nachum and his father, Dr. Zvi Nachum, the Livia device provides instant relief from cramps, and lasts up to 15 hours on a single charge, long after anti-pain pills have worn off. The device implements physiotherapy tech to block pain receptors through electrical pulses, based on the famous "Gate Control theory". Livia transmits a pulse that keeps the nerves “busy,” so that pain messages that should be accepted by nerve receptors and transmitted to the brain — which concludes if a woman is in pain are lost. Its small iPod Nano-sized square box is  clipped onto a belt or leaves in the patient's  pocket. Attached to the device are gel pads and two electrodes, which the woman places on areas where she feels the most pain. Once the pain occurs, the user switches on the Livia Device putting an end to the monstrous cramps.

According to Research, 50% of women tend to take a high number of pain-killers to get relieved from tedious period cramps which has severe side-effects on their body.  Hence, the drug-free pain-relieving method of this Israeli Livia Device is truly ground-breaking and has proven very much effective in several clinical research. One of its best features is that it can be used in workplaces, at home, at school and anywhere in public without any hustle or absurdity.

Top magazines like Cosmopolitan and Glamour have acclaimed the noteworthy advantages of Livia titling it as an off-switch to period cramps. Women around the world after its usage have asserted that with Livia, they can now have a comfortable menstrual period.

via GIPHY

Livia has funded at 548% on its IndieGogo campaign. The original request was for $50,000 — and the campaign still has a month to go. Hence it can be easily concluded that it received a phenomenal  success globally and has created a landmark in the history of medical  inventions implementing Artificial Intelligence. But the blatant truth is that it is yet to come in the developing countries like India. However, it is said that it will be available in India once it officially launches around the globe. Keeping in mind the huge population and downright Sex Ratio, the advent  of Livia Device in India is one of the most important aspects that she needs to fulfil.

Content Credits:- Rusha Bhattacharya