SEO (Search Engine Optimization) isn't an easy concept. If I had to explain it in a few words I would say "All the means that can help your content to be understood and indexed by search engines for people to find it when typing a related query".

In the past, SEO included any method enabling you to increase your traffic: as Google does not officially share its methods of indexing content, marketers have only been guessing and experiencing strategies to get content on Google. What we know for sure is that easy and quick methods usually turn out to be harmful to your site.

1. SEO is all about keywords:- Before developing your content, you must always think about the keywords you want to include in it. The point is to think "what should visitors type to find my page?" and "what type of query would people type when looking for the type of content I provide?".

List your keywords and keyphrases carefully, you will need to use them in your text.

To be noticed by Google, your content must be unique. If you copy pieces of other articles, you are likely to be blacklisted.

via GIPHY

2. Create valuable content:- To be noticed by Google, your content must bring something new. Even though your content would be unique, if it does not bring something different, something valuable, Google will most likely ignore it. Create content that brings value to your visitors. If your treat a topic that has already been discussed a million times, try taking a different approach.

3. Create quality content:- Google is indexing your content to provide it to its own visitors. Consequently, Google will give more credit to quality content: make sure you check your grammar and spelling, that is essential.

Content Credits:- Rusha Bhattacharya

Resume is the fundamental factor of recruitment as it is that sheet of paper that can actually decide your future -- of course if you are look for a prosperous employment career. 

Every Employee Analyst receives piles of resume from candidates which are subjected to a 3-step process of -- shortlisting ,  reviewing and selection. In order to reach the finish line, a candidate needs to keep certain things in mind.

• The resume should be brief and to the point. No recruiters has enough time in his hands to read your background story, infact these people just happen to blink an eye and end up reading your entire CV. Therefore, to convey your basic abilities to them, you need to keep it short so that your skills and experience are highlighted to the core.

• Efficient chronological arrangement is of pivotal importance when you create your Resume as it not only increases your chance of selection but also imparts a perfect image of yours on your recruiters. Because a good resume maker can do everything good in his upcoming business days.

• Mentioning relevant skills is a very important aspect that a lot of candidates happen to miss out. You can of course brief your important sports or debate oriented achievements but talking about irrelevant aspects in your CV like your hobby of gardening is totally absurd. A recruiter of an IT company is not really interested in how well you can sow seeds and plant trees so when you input your skills, you should be sensible and selective enough.

• Avoid using terms like 'hardworking' , 'proven ability' and other self appreciating words because you are the one who is creating your resume and there is no third party involved to testify its validity so its always better to be on the safe side.

• Weird twitter handles and wacky email addresses are a strict NO NO! You wouldn't want to have a bad impression on your recruiters when you send them emails from weird IDs such as 'heart hacker', 'powerpuff' and so on. You should portray yourself to be a responsible and credential candidate to your mentors.

Content Credits:- Rusha Bhattacharya

Career Management ensures others know about you and your value. Although Career Management is one of the five phases of career development planning in our model, it is deliberately front and center since activities related to career management are relevant to all the other phases. Also, career management, unlike the other phases, is a continuous process that occurs throughout one's career and not just at discrete times. It may be helpful to think of career management as a philosophy and set of habits that will enable you to achieve career goals and develop career resiliency.

Successful career management is accomplished through regular habits of building relationships, engaging in career development conversations, updating your career development plan, and setting new goals as life and career needs change. Being proficient at career management also means possessing basic skills related to job searching and managing changes in a resilient manner.

Content Credits:- Rusha Bhattacharya

Travelling helps achieve tremendous gratification by experiencing new things, and studies indicate that the youth today is the most travelled it’s been in the past few decades. They are leading a leisure-oriented lifestyle and are looking for content that multiples their propensity to travel while scrolling their community feeds.

In recent times, travellers are making hell lot of money just by travelling to amazing places they once had in their bucket lists. Thanks to social media! I'm sure you are aware of travel bloggers. With their breath-taking contents and eye-catching videos, they have created a landmark  through their instagram posts and twitter tweets. Its totally a blast being in one's shoes but its beyond imagination when you are earning from what you actually love. Ever wondered how? Well, initially they have to put in their own funds but as its said, with popularity comes prosperity. With growing fame, they engage in brand endorsements, attending  meet-ups and so on. These activities are like a catalyst to their resources, making them super famous.

Are you still wondering what can you do with your life? Well, think thrice and pack your bags and don't forget to carry a good camera. *wink wink*

via GIPHY

Content Credits:- Rusha Bhattacharya

If you are going through our page, chances are that you aren't a human, at least according to reports.

A recent study by Pew asserts that 61% of internet traffic is generated by Bots, which means only 38.5% of internet activities are contributed by humans. Now the question arises whether its a good or a bad news.

Some of these automated software tools are malicious - stealing data or posting ads for scams in comment sections.

But the firm said the biggest growth in traffic was for "good" bots.

Bots are nothing but a part of Artificial Intelligence. They are the digital representatives present in various sectors that deals with the requirements of viewers and brings forth adequate solutions to them.

Research states that 66% of total twitter posts were shared by "bots" and Human twitter posts only account for 6% of the entire posts. Now a question may arise the real motive behind it. Many assume that the primary goal of bot-driven sharing is part of political propaganda efforts. During the 2016 presidential election, one study suggested that a third of pro-Trump tweets and a fifth of pro-Clinton tweets were generated by bots. However , Pew Reports suggests that most of the posts weren't really totalitarian or twisted but had a liberal approach. However, much of the bot activity online may be motivated by financial interests, not politics. 

It is said that Bot activities are majorly associated with commercial Companies to accelerate their brand promotion and make their work easier without Labour force.



Content Credits:- Rusha Bhattacharya

The security of data – and in particular people’s personal data – has been a hot topic in recent months. The EU’s rollout of new GDPR regulations; the Cambridge Analytica scandal; or the seemingly weekly revelations of financial institutions or consumer service providers which have had their databases hacked, are all examples most of us will be aware of.

Less often discussed but just as important as the security of our data, is the security of the data centres that house it. And at first glance, identifying, reviewing and prioritising all the elements that a data centre must contain in terms of security would appear to be a very complex subject, depending on myriad variables including facility size, organisation type, service commitments, system complexity, customer requirements, the list goes on…

However, independent of the variables mentioned above, in my view data centre security can be boiled down to just two areas – physical security and operational security.  And while both of these clearly depend to a great extent on technology, the single most important element is the establishment of appropriate policies, processes and operating procedures – and critically, of course, actually following them.

Content Credits:- Rusha Bhattacharya

We all have heard a proverb “Tit for Tat” but it seems that this is not true when it comes to the RERA . Recently, we heard news stating that RERA fined developers for not registering their project on time with the authority. Absolutely, this is one of the best steps taken by the Real Estate Regulatory Authorities of many states to regulate the realty sector of the country and to save buyers from the irregularities of the developers.

But wait! What about those buyers who are still suffering because the state where they have invested in the real estate sector has not implemented a full-fledged RERA? Who will listen to their grievances? Apparently, we can just hope as the decision makers in states where the RERA has not reached the coast are busy in celebrating festivals. Well, it is their right to celebrate, but what about the home buyers whose celebration got blurred because of not getting their dream home on time?

There are many states such as Jharkhand, Andhra Pradesh, Telangana, Chhattisgarh, Odisha etc. which have notified the RERA but lack a dedicated RERA website and appellate tribunal. States such as Kerala, Bihar, Punjab etc. have got partially developed RERA website, having no information related to RERA registered projects in the state.

The Government needs to take the necessary steps to save the existing and aspiring property buyers from the pain of feeling dependent and sometimes homeless.