Advertisements are an important promotion aspect of a brand escalation. Without advertisements, a company value is a dime a dozen along with contemplated diminishing span.
We often tend to skip ads on you tube and televisions,deeming it to be an unimportant phase in our life but its massive impact on a huge part of people is immeasurable that benefits the respective companies immensely. You will be astonished to know that in recent picture, advertisements in social media has taken a toll in TV and Print media and one cannot really disagree to the fact unless you are living in a world of denial that in the present day, every operational set-up, irrespective of their ROI, use social media networks as major platforms of marketing their brands.
According to Comscore Global Reports, in the US, it is revealed that Facebook is the leading social network for advertisement and non-Advertisement consumption. You-tube and twitter assume the second largest feeders of advertisement views trailing behind. Also, advertisement controversies aren't something undercover.
A continuous rivalry and bigotry is the household news of rival companies based on advertising techniques. Thanks to Social media. Wondering why and how? Well advertisements isn't really reduced to sponsors and banners. The continual advertising strategies in twitter, sometimes between JIo – airtel , Zomato – Swiggy or Ola – Uber are a daily affair. Well, who doesn't love controversies and dramatized issues? We all are guilty of loving them. Hence its not really difficult to picturise the elevated level of piloting advertisements and its advanced synergistic methods to lure away viewers and increase their brand value. Also, advertisements are an efficient way to propagandize equality, political affiliation or improvised tech. So the next time you skip ads, think! Because you never know what it has in store.
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