Have you ever realised how your Facebook profile exactly understands your taste and brings related links on your newsfeed? Well, I won't talk about magic or mind reading here. The answer is simple. Its because of the Business Analytic tool used in Digital media. Facebook too has an automatic analytic programme -- Facebook Insights-- that allows the business pages to easily understand the likes and preferences of their audiences.
With over 1.4 billion active daily users, Facebook is a platform that has incredible reach. But, thanks to a number of big changes to its algorithm, Facebook prioritizes content from family and friends. That means it’s harder than ever to get the audience’s attention on the platform. And that's where Facebook Insights come into application.
Social media is a powerful tool to connect business or brand with audiences , therefore, its the judicious mixture of Business Analytics and the intelligence of the admins of pages that bring out the best for audiences.
Content Credits:- Rusha Bhattacharya
0 comments: