Have you ever realised how your Facebook profile exactly understands your taste and brings related links on your newsfeed? Well, I won't  talk about magic or mind reading here. The answer is simple. Its because  of the Business Analytic tool used in Digital media. Facebook too has an automatic analytic programme -- Facebook Insights-- that allows the business pages to easily understand the likes and preferences of their audiences.

With over 1.4 billion active daily users, Facebook is a platform that has incredible reach. But, thanks to a number of big changes to its algorithm, Facebook prioritizes content from family and friends. That means it’s harder than ever to get the audience’s attention on the platform. And that's where Facebook Insights come into application.

Social media is a powerful tool to connect  business or brand with  audiences , therefore, its the judicious mixture of Business Analytics and the intelligence of the admins of pages that bring out the best for audiences.

Content Credits:- Rusha Bhattacharya

No wonder, automobile industry has reached the zenith, so did its marketing platform. But along with its broad market platforms, there has risen economical turbulence and newer ways of theft and fraud.

When it comes time to sell a car, most owners are preoccupied with getting the most money possible. You’ve invested a great deal in your car, and it’s understandable that you want to get the money you deserve.

Unfortunately, cost isn’t the only concern you should have when selling your car as scammers are always ready to take advantage of vulnerable situations and drown you into the pool of major loss. So keeping yourself in a safe side while selling cars and using your wit is very necessary.

Always Meet in a Public Place

Once you’ve connected with a buyer and  wonderfully, and you've decided to meet up, make sure you always do it in a populated place as this reduces the chance of the fraud to take away your car by force. Never have a buyer come to your home as this is deemed to be dangerous.

Don’t Accept Checks

Car scammers often hand over a bad check to gain a free car. Tell buyers that you’ll accept cash only. If that limits your pool of buyers, there are a few ways to ensure you get what you’re owed. Call a trusted bank to verify the funds before handing over the keys or telling a buyer that you’ll deposit the check and then give them the keys when the funds have cleared.  

Know Your Car’s Worth

Private buyers will often attempt to haggle with you about the price of your vehicle, telling boldfaced lies that your car’s book value is much lower than you think it is. They may bring a mechanic with them to check out the car; this mechanic may then turn around and tell you the car has numerous issues and isn’t worth as much as you expected. Avoid this by using a car valuator tool like Kelley Blue Book and have it checked out by your own trusted mechanic.  

Content Credits:- Rusha Bhattacharya

E-Learning is the eminent formula of educating masses through e-devices typically by internet. It radically transfigures the traditional educational system exercised inside classrooms by the presence of human elements.

E-learning can be availed by anybody for its easy-to-use and accessible property. In the contemporary times, you can see it has become an integral mechanism in day-to-day life activities to all individuals irrespective of their education or designation. You might often find yourself  browsing internet for food recipes in YouTube , your sister taking some online classes or your brother interning through some website and so on. Nowadays,  its popular among a huge number of masses.

E-Learning is adopted by masses rapidly for its multiple benefits. You can access to your study material online multiple times which is irrational to think of taking place with respect to your college lectures which is a major plus point and there is no necessity to maintain any timetable, as in, you can have an easy approach to it at any suitable time. E-learning has proved one of the best means of training programmes and other educational activities around the globe for the MNCs for enabling them to conduct seminars where the employers residing in some other place or any other organisation can easily deliver their lectures and conduct discussions without physical presence. Its utility knows no bounds.

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The manifestation of E-learning  has reached the climax and nowadays even books and notes tend to be replaced, however, educating yourself through books and lectures are important but the efficacy and fast network of E-learning cannot be denied. Nowadays even agricultural sectors have started endorsing this technology for nominal cost and updated contents with a better explanation. Therefore, embracing the synergistic technique of E-Learning is the need of the hour.

Content Credits:- Rusha Bhattacharya

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The application of Machine learning has enhanced our way of life through its virtue of image recognition, scanning of data, GPS routes and even online search engine.  And one cannot really deny its wide range of utility  blanketing the realms of healthcare and medicine drastically since its discovery.  According to Global Reports, advancement in Electrical Healthcare records based on AI has grown  from 40 % in 2012 to 67% in 2017. This is the clear indication to the fact that AI in healthcare and medicine has its huge perks starting from early detection of chronic diseases to Chatbots advising clients and even doctors on proper medication and recognising important database.

The advancement of Machine Learning in healthcare had reached its zenith , as deemed by all the women across the world when the Israeli invention of the Livia Device asserted  the perfect way out to reduce menstrual pain or better known as period cramps among women. Menstrual pain is that bedevil that can plague our daily life-cycle yet receives the lowest attention and taken in the least serious way. And therefore, one of the most overwhelming fact of this innovation is its discovery caused by an Israeli father-son duo which justifies the fact that our world is emerging not only as a  technical inventory but has also  simultaneously spread its wings in Socially-adherent  spheres.

According to its inventors, CEO Chen Nachum and his father, Dr. Zvi Nachum, the Livia device provides instant relief from cramps, and lasts up to 15 hours on a single charge, long after anti-pain pills have worn off. The device implements physiotherapy tech to block pain receptors through electrical pulses, based on the famous "Gate Control theory". Livia transmits a pulse that keeps the nerves “busy,” so that pain messages that should be accepted by nerve receptors and transmitted to the brain — which concludes if a woman is in pain are lost. Its small iPod Nano-sized square box is  clipped onto a belt or leaves in the patient's  pocket. Attached to the device are gel pads and two electrodes, which the woman places on areas where she feels the most pain. Once the pain occurs, the user switches on the Livia Device putting an end to the monstrous cramps.

According to Research, 50% of women tend to take a high number of pain-killers to get relieved from tedious period cramps which has severe side-effects on their body.  Hence, the drug-free pain-relieving method of this Israeli Livia Device is truly ground-breaking and has proven very much effective in several clinical research. One of its best features is that it can be used in workplaces, at home, at school and anywhere in public without any hustle or absurdity.

Top magazines like Cosmopolitan and Glamour have acclaimed the noteworthy advantages of Livia titling it as an off-switch to period cramps. Women around the world after its usage have asserted that with Livia, they can now have a comfortable menstrual period.

Livia has funded at 548% on its IndieGogo campaign. The original request was for $50,000 — and the campaign still has a month to go. Hence it can be easily concluded that it received a phenomenal  success globally and has created a landmark in the history of medical  inventions implementing Artificial Intelligence. But the blatant truth is that it is yet to come in the developing countries like India. However, it is said that it will be available in India once it officially launches around the globe. Keeping in mind the huge population and downright Sex Ratio, the advent  of Livia Device in India is one of the most important aspects that she needs to fulfill.

Content Credits:- Rusha Bhattacharya

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You might often go through astrology documents and on the basis of your zodiac sign, learn about your leadership qualities and start believing in it. But are you sure you possess such eminent qualities in you. Ah! Well, we all do but its essence lies in the fact that what do we do to enhance our capabilities and leadership attributes.

I wouldn't really give you tips on how to be a leader because our qualities are subjective and any external factor cannot manipulate you to become better until and unless you decide to be.

Leadership is all about understanding the thin line between mentoring and dictating. If you wish to be a true leader, you need to be a principled companion and not a ruthless dictator. Managing and organising is a pivotal part of every group member but having the ability to leverage the judicious mix of creation and cooperation is what makes a leader competent to success.

Now the question is how to keep going as a leader. Well, the answer is simple. Never leave your position to somebody else and here your position just doesn't mean your rights but also your duties as well. As it is said, with duties come rights, and a leader cannot agree more to it.

In a country like India , multiple linguistic organisations, caste, communities and religions tend to defy the fundamentals of secularism. But stereotyping culture is something that’s less severe in the sense its harmless in nature and prevalent in every sector.

We often tend to stereotype a Punjabi by his capacity to drink, or a Bengali for his love for fish or a Marwari for being a miser. This is a common aspect that provides a sense of pleasure and creates a jovial atmosphere condemning no culture. And social media plays a major role here. We are never tired of watching and saving memes on culture to our galleries. However, a group of people tend to get offended and raise their concerns against such activities. But sometimes under the realms of joke and laughter, we tend to overlook the thin line between sarcasm and offense.

Despite such trifles, we can never really ignore the grotesque realities of cultural identities causing major segregation, political splits to the extent of reorganisation of states.  The sad reality is that the political parties play a major role in articulating their bigoted goals by the virtue of their innocent preachers and deviate their minds towards violence and riots. Therefore, unity and integrity is of utmost importance because lack of unity makes us mere separated entities and that’s not what forms the base of Indian Constitution.

Motivation is immensely empowering and at the same time it is subjective to varied perspectives. You might be motivated at the sight of failure and your correspondent fellow might get motivated by tales of success. But whatever it is, it is fundamental to a person's sanity. Without the essence of motivation, we are nothing.

At one juncture in life, we all face heartbreaks. A group of people succumb to such vulnerabilities but a certain majority rise from the pieces of their broken heart like a phoenix. They wipe their tears, put on that  scarlet gloss and stand stronger like never before. Now thats what motivation is. It can come from anywhere, it can be self-inflicting or externally adduced.

But stability is an important aspect. You can understand that that your spirit of motivated mind is incorrigible when you can hold on to it. So whenever you feel, you are breaking apart, just collect your pieces, look at your best selfie and realise the Goddess in you.