Xbox live is an online multiplayer gaming and digital media service designed by Microsoft in Nov 2002 which succumbed to various updates, the former being in Nov 2005 where it was made available for Xbox 360 console and the latest enhancement on 2013 with the Xbox One.
The global market had witnessed one of the best economical 'role-play' in video game launching market between Microsoft launching Xbox 360 and Sony launching third PlayStation console. The war game of launching games took an interesting turn when the two teams in Microsoft's executive game pretended to make announcements of new launch and planned marketing strategies. The firm had its own variables and dynamic evaluation trying to outwit their rival but as its said -- Fate cannot be changed and they lost. At this time , Microsoft strived to enter the market and mark its competitive spirit against Sony but what remained behind the curtains was the strategic planning to overtake the rival's excellence. And then the one and only advantage which is now a boon to both the company and the audience is Xbox Live which escalated pretty well. It in accordance with the former Program Manager Jerry Hook was described as a 'Vapourware' as its only worthwhile possession was a million users. However, the fact cannot be denied that an initiative succeeds only when its appreciated by viewers and appreciation leads to greater followers.
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| Pic Credits :- trulygeeky.com |
Microsoft has planned to extend live to other devices and platforms such as mobile phones as a part of Live Anywhere program. As Xbox Live is a wide channel of media , it provides the benefits of both free and subscription based service. The Xbox Live Silver comprising Avatars , Social hub , Web browsers, skype and third party entertainment apps like Amazon.com , ESPN , Netflix and so on. The Xbox Live Gold Service , with most features such as online gaming service generally restricted with the Gold Service which overlaps a lot of features of the free service and separately includes features like media sharing, online multiplayer, voice chat/messaging, Halo Waypoint etc. The universal name for a player's username is called Gamertag which has to be unique and of fifteen characters. The scores achieved by the gamers are known as Gamerscore. There have been developed various sites which are avid in providing tips to the gamers for achieving maximum points. Gamercard is yet another word associated with it that’s an information panel used to summarise the user's profile of Xbox Live.
Xbox Live is like a connected, intangible service which works like a pipeline. It is like a building to people who run it. The big endeavour of running Xbox Live has had a lot of shortcomings like its mysterious crash . It is a gaming network driving not only games but videos, tv series , music and more. It is now the digital thread connecting everything Microsoft OS owns.
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